Even with all the technology today that allows you to have your own website and do numerous other electronic marketing tasks, traditional business cards can still play a big role. There are a number of situations in which you may want to use business cards, and here are a few of them.
Working with traditional businessperson
Many businesspeople are older, and some are not big on using technology. If you are trying to make a sale to a 70-year-old person, that person might prefer the old-fashioned business card rather than an e-card or some other electronic form of marketing. Failing to have a physical business card with you in such a situation could mean that you miss out on an opportunity.
Diversify your marketing
Many younger people tend to rely solely on electronic means of marketing their business, and that can be a mistake. While electronic marketing can have a wider reach in terms of number of people who see it, it has a very poor conversion rate. That's why it's important to use a wide variety of marketing methods, including business cards.
Another reason to use business cards is that the cost is low. You can usually get business cards for about a penny apiece. Even higher quality Luxury Business Cards NYC don't cost that much more and can be had for 5 cents apiece. Considering what you would spend on other marketing, including digital marketing, business cards are a good deal. You can essentially get your name in front of 1,000 people for about $10. Business cards are one of the most targeted marketing methods out there because in most cases, you are presenting the card directly to the person with whom you are trying to connect.
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